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OpenAI plans visual ads during ChatGPT image generation

A US test is planned for later October. Here are the practical questions for users.

AI’s role
OpenAI plans to test a new visual advertising format during ChatGPT image generation in the United States later this month, starting with an initial group of advertisers. Its October 5 announcement does not specify which user plans will be eligible.
Documented result
OpenAI says the ads will be labeled and kept separate from the image being created, and that advertising will not influence ChatGPT’s answers. These are company commitments; the announcement is not a completed evaluation.
Important limitation
Readers should keep those questions separate: who receives information, what the platform uses internally and which choices are available. Bright’s conversation-privacy explainer takes the same practical approach to understanding where a conversation goes and who can access it.

Source published 2026-10-05 · Bright published 2026-10-05 · Evidence and limitations

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